Coordinated Signage, Wayfinding and Advertising Program
Client: Maple Leaf Sports and Entertainment
With a capacity for more than 20,000 patrons, BMO Field, located at Exhibition Place in Toronto, is Canada’s first professional league soccer stadium. KDA designed a comprehensive signage and wayfinding program that visually complements the stadium’s architecture, is non-language based and user-friendly, easy to navigate, and effectively present to unify the expansive 9 acre facility.
The program includes a 100’ tall video billboard structure designed to promote sponsors, events and generate on-going revenue for the stadium.