Native-Themed Branding and Signage Program.

Casino Rama
Orillia, ON
Client: Ontario Lottery and Gaming

  • Casino Rama

    Creating a comprehensive signage and wayfinding program for Canada's largest Native-run casino resulted in a visual tribute to the vibrant culture of the Chippewas of Rama First Nation. Their ‘Native Clan’ animals are illustrated as iconic images and incorporated in the overall design of KDA’s interior and exterior signage program. More than 12,000 people daily use these memorable icons to help navigate throughout Casino Rama’s vast exterior property and its 75,000 square feet of interior space. To enhance the overall visitor experience, KDA developed additional brands and sub-brands for the various restaurants, bars, and gaming destinations

    Additionally, KDA developed original native inspired graphics and signage for the re-merchandising of new and existing slot games, and updated signage and visuals for table games.



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