Corporate Brand Strategy and Identity Guidelines

METRO Toronto
Toronto, ON
Client: The Municipality of Metropolitan Toronto (METRO)

  • METRO Toronto

    KDA was retained by The Municipality of Metropolitan Toronto to develop a branding strategy that communicates its many corporate divisions.

    The new Visual Identity Program presented a consistent core brand word-mark ‘METRO’, whereby the addition of a sub-brand category is easily recognized by the public as divisional facets of the parent corporation.

    The program included Typographic Guidelines and Comprehensive Standards Manual for Stationary, Publications, Reports, Vehicles, Uniforms and Signage.



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