Logo Design and Brand Identity Program

Niagara Falls, ON
Client: Ontario Lottery and Gaming (OLG)

  • Lady-of-the-Falls

    In addition to its award-winning signage program for the Niagara Fallsview Casino Resort, KDA also developed the resort’s distinct logo design.

    The logo features a silhouette image of an elegant lady with long hair that cascades and transforms into the falls. This image of a lady with long hair joins a centuries old tradition of woman icons portrayed as symbols of good fortune and good luck. Famous hotels, resorts and cruise vessels throughout the world have enjoyed long, storied histories of great success with symbols of ladies as their muse.

    Reminiscent of exclusive, turn-of-the-century resort logos, the sophisticated brand fittingly captures the glamour and grandeur of Niagara Fallsview Casino Resort.

    The comprehensive branding program included; Stationery, Membership Cards, Collateral, Signage, Vehicle Graphics and Merchandise for the launch and opening the resort.



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