Corporate Logo and Brand Identity Program

Cogeco Cable
National Program
Client: Cogeco Cable Inc.

  • Cogeco Cable

    As part of its re-launch strategy, Cogeco Cable Inc. retained the services of KDA to develop a new corporate identity and brand strategy that would reposition the company as the preferred choice for home entertainment and internet services.

    A fast-growing company, KDA developed the Cogeco brand as an evolving identity, whereby new products and services can be efficiently added to the overall branding system. KDA’s use of colour and positioning statement became a unique feature of the new brand, communicating an energetic, approachable brand and a strong market competitor.

    Additionally, KDA created a brand awareness strategy and utilized the company’s fleet of 700 vehicles as national ‘moving’ billboards broadcasting Cogeco’s new logo and brand image across the country.

 

 

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