Integrated Corporate Image Program

Toronto, ON
Client: Canadian Imperial Bank of Commerce (CIBC)

  • CIBC

    Canadian Imperial Bank of Commerce underwent an extensive re-evaluation process in 1993, and retained KDA to develop a revitalization and repositioning strategy for their worldwide image, including all their subsidiaries.

    The new identity system was designed to fully integrate with each business unit within CIBC’s group of companies through consistent visual presentation and brand management. Design strategy included; Retail Signage Program, Subsidiary Branding, Corporate and Subsidiary Stationary Programs, and Identity Manuals.



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