Integrated Signage and Brand Identity Program

The Falls Movie
Niagara Falls, ON
Client: Destination Cinema

  • The Falls Movie

    Originally branded as ‘IMAX Niagara’, KDA recommended the client rebrand to ‘The Falls Movie’ in order to strategically communicate the content of this 3D movie experience was specifically about the Falls, and not the Niagara area.

    KDA designed the new brand logo that was then integrated into an overall interior and exterior signage and wayfinding program, as well as the 3D movie titles. The towering signage structure at the entrance to the venue features a 3D barrel, constructed of aluminum, with digitally printed wood texture; open channel ‘MOVIE’ letters of sandblasted clear plastic; and various rings with LEDs in tubing and exposed neon that serve to simulate water falling from the overhead barrel.



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