KDA created a new name and venue brand logo to achieve two objectives: provide immediate understanding of the venue’s attraction; and ensure visual recognition from great distances when used as part of an exterior signage program.
For the world’s largest, indoor, free-flying aviary, KDA designed a colourful,
tropical-themed signage program placed at strategic locations on the building
façade to capture both pedestrian and vehicular traffic. Additionally, KDA created a large bird-cage structure on top of the building to present the new logo and dramatically reinforce the aviary’s attraction.