In 2007, the college underwent an identity change through the introduction of a new ‘George Brown College’ word mark, and a vertical multi-colour bar created to represent the various schools within the college. The launch of this new identity program presented the need for an integrated branded signage and wayfinding program.
KDA was retained to design, develop and project manage a comprehensive exterior and interior signage and wayfinding program for George Brown’s three main campuses and ten training facilities all within the City of Toronto. KDA’s objective was to visually integrate and unify the individual campus locations with a strongly identifiable program, while providing superior wayfinding for a diverse student body.
The program included: Main Entrance Signs; Building Identification Blade Signs; Building Directional Blade Signs; Wall-mounted Signs; Branding Signs; Free-standing Directional Signs; Vehicular and Pedestrian Wayfinding; Map Graphics, Interior Wayfinding and Room/Lecture Hall Identification, and Donor Recognition Signage.
Recent Work: George Brown College Waterfront Campus
KDA has been retained by George Brown College to design a coordinated Signage and Wayfinding Program for their new waterfront campus complex designed by Toronto based firm KPMB Architects.