Theatrical Show and Corporate Sponsor Signage Program

Ford Center Times Square
New York, NY
Client: LIVENT

  • Ford Center Times Square

    KDA was retained by one of Canada’s preeminent theatre production companies to create an interior and exterior signage program for a four-storey, two-theatre restoration located in the heart of Times Square.

    The program was designed to address the New 42nd Street Development Board and Historical Board’s architectural guidelines; meet the needs of the corporate sponsor, Ford; and integrate the requirements of a modern, state-of-the-art theatre.

    Paying homage to the theatricality of the original 1903 theatre, the program’s 40 foot wide, animated neon stage tower sign and 42nd Street entrance marquee makes a dramatic visual statement and re-creates an experience of historical richness for theatre-goers.



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