Bilingual Identity Application Program, Wayfinding Master Plan and Retail Design
Canadian Museum of Contemporary Photography
Client: National Gallery of Canada
Canadian Museum of Contemporary Photography (CMCP)
For the opening of Ottawa’s new, contemporary photography museum, KDA developed an overall brand strategy to generate public interest in the museum’s specialized exhibitions, educational programs, and publications both pre and post opening.
The bilingual program included the design of environmental graphics, banners and retail merchandise; an overall signage and wayfinding master plan that integrated with the building’s architecture providing navigational ease for the public; construction hoardings and signage during development; invitations, art catalogues and related communication for the inaugural show; and a complete stationery program.