Technology-Based Signage and Wayfinding Program

Reuters Canada
Toronto, ON
Client: Reuters Canada Limited

  • Reuters Canada

    KDA’s vision for Reuter’s Canadian Headquarters was to visually communicate the nature of Reuters’ real-time news business through the development of a high-tech, interactive signage and wayfinding program. KDA designed a curved, text-based LED board that bisects the building facade. The board 'flows' from interior to exterior, projecting Reuters’ raw facts from the source, to the street, to the public, thereby achieving a powerful, unedited, real-time experience.

    Additionally, the program included a full-colour exterior video board; interior plasma screens showcasing international news and photos; and a series of privacy window graphics that reflect, through icons and text, Reuters various business facets.

 

 

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