Interior and Exterior Signage and Wayfinding Program

777 Bay Street
Toronto, ON
Client: Canderel Development Corporation

  • 777 Bay Street

    KDA was retained by Canderel Development Corporation to create a signage and wayfinding program that would visually enhance the exterior appearance of the building.

    As part of the overall signage program, KDA developed a unique brand identity for the building, by simply using the building’s 777 Bay Street address. This new brand identity was then utilized throughout the entire signage program and was subsequently reinforced through marketing communications. The master plan for this project included entrance canopy solutions, fac╠žade lighting, and retail tenant storefront signage standards. The system introduced a sophisticated mix of materials, including stainless steel and etched glass panels. KDA created a modern signage program that seamlessly integrated with the building’s architecture while creating a new, updated identity for the building.



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