The Manulife Centre, located on Bloor/Yorkville’s beloved fashion mile in Toronto, has undergone an exciting, elegant retail transformation. Retained by Manulife, KDA designed an interior signage and wayfinding system for the centre that complements the new sophisticated features, finishes, and lighting; showcases its brand identity; and provides seamless orientation and wayfinding. To reflect the light, airy elegance of the centre’s transformation and to aid pedestrian traffic flow, KDA designed free-standing, transparent sign-types as part of this exclusive program.