Multi-Media Roof-Top Signage Program

Stollery Media Tower
Toronto, ON
Client: Titan Outdoor

  • Stollery Media Tower

    In 2002, KDA was retained to design and implement a large-scale roof-top media display, atop the historic Stollery building, as an inaugural signature site for the then advertising campaigns of L’OreĢal Paris.

    To house the media structure, KDA designed ornamental metal screens, decorative frames and custom light columns to complement and integrate with the historic features of the 100 year old building, while providing a dramatic advertising vehicle appropriate to the fashionable shopping area of Yonge and Bloor.

    The dramatic outdoor media program features two 14’ x 24’ backlight signs; one 14’ x 24’ tri-vision; and, at the time, featured Canada’s first curved tri-vision sign measuring 14’ x 14’.



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