Revenue-Generating, Multi-Media Signage Program

Hard Rock Café Media Tower
Toronto, ON
Client: Roach Capital Corporation

  • Hard Rock Cafe

    KDA was retained in 2000, to develop a multimedia, revenue-generating rooftop facing Yonge-Dundas Square, the new public square in downtown Toronto. Originally one of the most successful and dramatic revenue-generating signage programs in the area, KDA was once again retained in 2006, to create more dramatic version to compete with the new, larger displays that now populate the square.

    The revised program will include an enhanced three-storey structure to accommodate state-of-the-art, programmable sign types and a curved, high-resolution LED display that can be seen from increased viewing angles.

    To preserve the integrity of the building, KDA worked with the Developer, the City of Toronto and Heritage Services to create a program that includes the restoration of meaningful architectural motifs, and architectural lighting to highlight the building’s historic features.



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