Revenue-Generating Media Rooftop

322 Yonge Street Media Tower
Toronto, ON
Client: Pattison Outdoor Advertising

  • 322 Yonge Street

    Pattison Outdoor Advertising retained the services of KDA to design a revenue-generating media rooftop program to capitalize on the excellent viewing angles at one of Downtown Yonge’s most prominent retail corners.

    KDA created a solution that consists of three 10’ x 20’ LED displays that can be programmed as individual content or combine to create single brand domination statements. The displays rest on three undulating bands of programmable LED lighting that can be synchronized with advertising content.

    Each LED display is framed with LED accent lighting to create increased visual prominence and streetscape appeal. Additionally, the lighting can be programmed to coordinate and complement with the district’s seasonal lighting campaigns.

 

 

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