Building Signage Structure with Curved LED Display
Client: Outdoor Broadcast Network (OBN)
Located in the heart of Toronto’s business section, KDA designed this unique, revenue-generating signage program that incorporates a dramatic, high-definition, curved media-display board. The seamless integration of the display with the building’s façade creates a structure that also serves as a branded canopy entrance to the One Richmond Street office tower.
As part of a strategy to secure a roster of first-class advertising clients, KDA utilized finishes and materials to complement the building’s façade, while capitalizing on the office’s prominent corner location. Additionally, KDA redesigned the LED module patterning to provided maximum visibility for effective advertising both day and night.