KDA's Virtual Studio: Response Plan

KDA is committed to supporting our team, clients and community during this challenging time.
To minimize any disruptions and remain fully operational, we have set up a virtual studio.
KDA will work remotely to provide the same level of service we always have through the use of video and telephone conferencing, as well as ongoing email communications.
General inquiries can be directed to

Stay safe and healthy everyone.

November 2018

The man behind the billboard

Nov 22, 2018 9:00 AM
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This story appears in the May/June issue of strategy.

If you’ve seen a billboard in a major Canadian city, you’ve seen Jeremy Kramer’s work. (continue...)

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Inspiration in the city: an interview with KDA’s Jeremy Kramer

Nov 22, 2018 9:00 AM
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An award-winning design firm and second-generation family business, Kramer Design Associates was founded in 1967 as a branding firm, before evolving into a multidisciplinary firm. In 1989, it was rebranded with Jeremy at the helm, and continues to be guided by the philosophy of enhancing experience through design. (continue...)

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September 2017

Signage Program for New Boutique Hotel Bisha

Sep 15, 2017 4:00 PM
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KDA designed the chic and modern signage and environmental graphics program for Toronto’s newest hotspot – Bisha Hotel and Residences.

Greeting guests at the official opening, KDA boldly showcased the Bisha logo atop the entrance canopy and introduced the crown icon as graphic accents on the entry doors and throughout the property. 

Inside, the program consisted of comprehensive signage and wayfinding for all hotel and residential amenities including suites, rooftop patio, spa, gym, and other destinations.

Alluring messages, including ‘You Have Arrived’ and ‘Miss You Already’, reinforce the unique, and intimate vibe of Bisha.

The elegant private residences and boutique hotel is owned by nightclub maven Charles Khabouth and Lifetime Developments.

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September 2016

Sep 28, 2016 8:00 AM
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Kramer Design Associates (KDA)
Creates Immersive Digital Media Experience for revitalized Yonge Eglinton Centre
with integrated New Brand Mark and Wayfinding Program.

Experts in creating award-winning strategies for urban shopping centres and mixed-use developments, Kramer Design Associates (KDA) has designed a distinctive brand mark and innovative digital-media signage and wayfinding program for the revitalization of RioCan’s Yonge Eglinton Centre in Toronto.

RioCan retained the internationally recognized firm of KDA in 2011 to reposition the overall brand image of Yonge Eglinton Centre in an effort to support the ambitious redevelopment plan that would see both expansion of the Centre and a complete transformation of the overall retail experience.

 “Central to KDA’s strategy was to deliver a transformative brand experience that served as an urban stage for the Yonge Eglinton Community - one of Toronto’s fastest growing districts,” states Jeremy Kramer, Principal and Creative Director.

A New Brand Mark
KDA established a brand mark that would represent the vibrant, mixed-use, social gathering atmosphere of the Yonge Eglinton Centre.  KDA collaborated closely with RioCan to develop a visual brand that would capture the significant transformation of the Centre into a modern and vibrant shopping destination.
An iconic feature of the Yonge Eglinton Centre is a light-filled glass cube at the corner of Yonge and Eglinton. Paying homage to this architectural feature, the new brand mark is built on the structure of a three dimensional cube to figuratively represent the improved attributes of the Centre’s fashion, food and entertainment amenities.

KDA developed a wide-ranging brand platform for integration across all communication platforms including touch-interactive graphics, social media icons, digital media, identification, wayfinding signage and complementary environmental graphics.


Digital Media Program
A key aspect of the Yonge Eglinton Centre brand mark strategy was to develop a dynamic digital network. KDA envisioned a seamless exterior and interior program to enhance the retail experience, function as a digital canvas for programmed events, enable retail tenants to communicate with customers in a strategic manner, and create kinetic, synchronized experiences throughout the Centre. The digital network provides an immersive experience that can support live concerts, book readings, food demonstrations, fashion shows, social gatherings and holiday festivities.

The program consists of more than 140 interior digital displays with interactive features, WIFI and Bluetooth capabilities, video imaging, light and sound infrastructure. Two large exterior displays enliven the Centre’s outdoor public space creating a level of excitement that positions Yonge Eglinton Centre as the new meeting place for the Community.

The program has become a sought after platform for ‘digital creatives’ to develop exciting presentations of Global and National Brands including those of Film Studios, Universities, Banks, Travel and Automotive Companies.


Wayfinding and Signage
KDA also designed a complementary exterior and interior wayfinding system with large-scale 3-dimensional presentations of the new brand mark, touch-interactive directories enabling customers to easily find services, stores and accessibility routes; and enhanced identification for two commercial office towers and TTC connections.

Heritage Displays
Recognizing the historic significance of Yonge and Eglinton, KDA developed a permanent museum installation that features the area’s key historic milestones. The installation provides time-lined insights and photos of ‘The Battle of Montgomery Tavern’, the first
‘TTC Line’, as well as the origin of ‘Cowbell Lane’.

About KDA
Kramer Design Associates (KDA) is an award-winning, multi-disciplinary design firm specializing in Visual Identity Programs, Signage and Wayfinding, Media Architecture and Street Furniture for high profile clients across North America and abroad.

KDA has designed many famous Canadian identities including CBC, ICE District, Fallsview Casino and Resort, Toronto Entertainment District, Cogeco Cable and Vincor. Integrated brand design, signage, digital-media strategies and parking guidance systems for urban shopping centres and mixed-use developments include Yonge Sheppard Centre, Yonge Eglinton Centre, Stockyards, Eaton Centre, Square One, Yorkdale, and Scarborough Town Centre in Toronto; The Gallery in Philadelphia; DIX30 in Brossard; ICE District in Edmonton; and The Pearl in Doha.

About Yonge Eglinton Centre
Yonge Eglinton Centre, owned and managed by RioCan Real Estate Investment Trust (RioCan), is located at Yonge and Eglinton and has more than 75 stores including Winners, LCBO, Metro, Toys R US, Indigo and the largest Sephora in North America; and boasts a large interior living wall and rooftop patio featuring five history display panels.

For more information please visit www.kramer-design.com or contact:
Janet Young, Sr. Vice President, KDA
T: (416) 921-1078 x 39
Email: info@kramer-design.com

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July 2015

Jul 13, 2015 12:04 PM
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Kramer Design Associates Creates
New Brand Mark and Digital-Media Signage Program for Ice District,
Edmonton’s $2.5 billion mixed-use sports and entertainment development.

Experts in creating award-winning strategies for mixed-use, urban developments world-wide, Kramer Design Associates (KDA) has designed a distinctive brand mark and innovative, digital-media signage and wayfinding program for Ice District in Edmonton.

Ice District is a $2.5 billion project and will be the largest mixed-use sports and entertainment district in Canada. It is anchored by a public plaza and Rogers Place - a state-of-the-art sports, event and concert venue and home to the Edmonton Oilers.  Ice District also boasts a luxury hotel; two AAA office towers with the City of Edmonton and Stantec as anchor tenants; condominiums and apartments; restaurants and nightlife; the Grand Villa Edmonton casino; a premier Cineplex theatre complex; a Kids and Company child care centre and retail options including boutique shops, a grocery store and a Rexall pharmacy.

By working and consulting with private stakeholders and the community, KDA created an integrated signage program to support the variety of destinations and attractions in the district and designed a brand mark that is authentically Edmonton.

“KDA’s overall strategy was to powerfully communicate, through brand, signage and wayfinding, that Ice District will be a vibrant sports and entertainment destination where Edmontonians and visitors from around the world will come to explore, celebrate and feel the heartbeat of a world-class city,” said Jeremy Kramer, Principal and Creative Director of KDA.

Kramer continued: “Importantly, Ice District’s brand mark has been designed to embrace Edmonton’s winter city status, be uniquely memorable and provide the basis for a fantastic, visual experience. To Edmontonians, the word ‘ice’ is evocative. It sums up their strength of character and sense of pride.  It represents what is great and distinct about their city.

“The letterform of Ice District’s brand is custom-designed and consists of geometric letters with curves and subtle angles that reinforce the unique architecture of the district. The icon is based on a rotation of abstracted skate blades, that when repeated, form a star within the inner central space – it’s a graphic nod to the district’s plaza, and fittingly, the five-point star has always been synonymous with heraldry, achievement, stardom and entertainment.”




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March 2013

Interview with Jeremy Kramer

Mar 22, 2013 2:14 PM
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Jeremy Kramer has been immersed in the field of Signage Programs, Street Furniture and Media Architecture for more than 25 years. He received the mandate from Astral Out-of-Home to design the new street furniture for the city of Toronto. continue reading...

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July 2011

Street Furniture

Jul 28, 2011 12:54 PM
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York Region Bike Shelters
As a complement to the KDA designed coordinated street furniture program for The Regional Municipality of York Region, KDA is developing a Bicycle Shelter System for cyclists to temporarily and safely store and lock their bikes as they utilize other forms of public transportation.

The shelters, in modular components of 3, 6, or 9, will be conveniently located at major transit stops and transfers within York Region.

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Media Architecture

Jul 28, 2011 12:54 PM
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Mississauga’s Celebration Square Gateway
Mississauga Celebration Square is a vibrant, state-of-the-art, public space located outside City Hall in the downtown core. As part of the Square’s dynamic features, KDA designed Mississauga’s first-ever, large-scale multi-media billboard which incorporates two 10’x35’ digital displays, and two LED tickers dedicated exclusively for use by the City.

The Gateway is a unique public and private partnership between the City of Mississauga and Astral Out-of-Home.

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Signage Programs

Jul 28, 2011 12:41 PM
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George Brown College Waterfront Campus
KDA has been retained by George Brown College to develop a comprehensive Signage and Wayfinding Program for their new Waterfront Health Sciences Campus. Designed by Toronto based firm KPMB Architects, in joint venture with Stantec Architects, it is a 492,357 sq. ft. integrated vertical campus in the heart of Toronto’s developing waterfront.

The program will coordinate with the existing signage and wayfinding masterplan also developed by KDA for George Brown College’s other campus locations.

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