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News Bulletin
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Kramer Design Associates
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Creates Integrated Brand Identity and
Signage Program
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for Newly Named Canon Theatre
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| Toronto, Ontario - September, 2001 - Kramer Design Associates (KDA) has created a comprehensive Brand Identity and Signage Program for the newly named Canon Theatre (formerly the Pantages Theatre) on behalf of Canon Canada Inc., a leading provider of imaging, optical and document management technology and solutions. | |
| "KDA is proud to have developed the sponsorship branding and exterior/interior signage program for the Canon Theatre. Originally built in 1920, we ensured our design strategy embraced both the historic significance of this landmark theatre, and the modern values inherent in the Canon brand," states Jeremy Kramer, Principal and Creative Director of KDA. | |
| John Needham, Senior Vice President of Canon Canada Inc. said, "Working with Kramer Design on the new Canon Theatre in Toronto was nothing short of excellent. Their skill, knowledge and experience in the theatre signage business resulted in a seamless and professional transition from concept to reality." | |
| As part of a long-term agreement with Canon, Mirvish Productions will act as operators of the Canon Theatre. | |
| Founded in 1967, KDA's team of graphic, industrial, architectural and new media designers specialize in the strategic management and creative design of powerful brand and sponsorship identities, effective interior and exterior signage and wayfinding programs, and uniquely themed environments for high-profile entertainment, resort, and corporate clients throughout North America and the Pacific Rim. | |
| KDA has successfully completed more than 40 entertainment projects, many of which were theatre developments incorporating complex third-party sponsorship agreements, multi-use functionality and historical and heritage preservation requirements including, the Ford Center for the Performing Arts in Times Square, the Ford Center for the Performing Arts / Oriental Theatre in Chicago, the Chrysler Theatre in Windsor, the Ford Centre for the Performing Arts in Toronto and Vancouver, the St. Lawrence Centre for the Performing Arts, the O'Keefe Centre in Toronto, and Mississauga's Living Arts Centre. | |
| Jeremy Kramer, Principal and Creative Director of KDA, was born in Toronto, Ontario and is an alumni of the Ontario College of Art and Design. His work in the dynamic field of Architectural Signage, Sponsorship Branding and Expert Wayfinding has been published internationally and has received numerous awards and recognition. Jeremy is also an acting member of IAAPA, the International Association of Amusement Parks and Attractions. | |
| For more information please visit www.kramer-design.com or contact: | |
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Antonia Castro |
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| The Marketing Group, Kramer Design Associates | |
| T: (416) 921-1078 x 31 | |
| E.mail: info@kramer-design.com | |