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Kramer
Design Associates’ Las Vegas-Style Entertainment Pylon Illuminates
the new Niagara Fallsview Casino Resort. TORONTO, ON June 7 – Visitors arriving at the new Niagara Fallsview Casino Resort will be greeted at the facility’s entrance with a spectacular 65’ Las Vegas-style branded entertainment pylon, conceived and designed by Toronto’s Kramer Design Associates Ltd. (KDA). KDA was chosen by Falls Management Company (FMC) and the Ontario Lottery and Gaming Corporation (OLGC) to design the pylon, the facility’s unique logo, and to provide a comprehensive signage, branding and graphics program for the $1 billion, 2.5 million square foot complex in Niagara Falls, Ontario. The elegant Branded Entertainment Pylon, which showcases Niagara Fallsview Casino Resort’s ‘lady of the falls’ logo, incorporates a 20’ x 30’ full colour, custom curved, Mitsubishi Video Display, the highest resolution display to be installed thus far in Canada. The pylon also features a 20’ x 30’ tri-vision board, and wrapping all four sides is a text-based LED displaying up-to-the-minute features, concert announcements and promotional messaging. The pylon is beautifully clad with custom-etched decorative panels, and the entire structure, including the column, is internally lit with dramatic blue lighting designed to articulate the cascading drama of the falls. “KDA’s vision for the pylon was to capture the grandeur of the Victorian-inspired architecture and the raw excitement of a world-class casino resort, while paying homage to one of the natural wonders of the world,” states Jeremy Kramer, Principal and Creative Director, KDA. Niagara Fallsview Casino Resort includes a 200,000 square foot casino, a 30-storey luxury hotel, and exceptional spa, dining and shopping facilities. Opening its doors to the public on June 10th, the extensive complex is at the heart of revitalization in Niagara Falls, and is expected to dramatically enhance the area’s reputation as a top international tourist destination. About Kramer Design Associates Founded in 1967, Kramer Design
Associates (KDA) specializes in developing and implementing powerful
brand identities, effective interior and exterior signage and wayfinding
programs and integrated themed graphics for high-profile casino, entertainment,
resort and corporate clients throughout North America and Pacific Rim.
For more information please visit http://www.kramer-design.com or contact: Janet Young
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