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Kramer Design Associates Creating New Themed Retail Image for Mac's Convenience Stores Toronto, Ontario - September, 2002 - Mac's Convenience Stores, one of Alimentation Couche-Tard's leading chain of convenience stores, has retained the office of Kramer Design Associates (KDA) to develop innovative interior theming and product branding to update the image of its retail stores. Mac's is currently undergoing large-scale renovations of its store locations to create a shopping experience that reflects and attracts a neighbourhood clientele. Providing full, turn-key services, KDA will be responsible for planning, developing and implementing creative branding, graphic, signage and interior design solutions to create a dynamic retail environment for their C-Store locations in Southern Ontario. KDA will also design new in-store kiosks for Sunshine Joe's, Mac's popular self-serve specialty coffees, hot beverages and custom sandwiches, as well as Frosters, their Coke 'slushee' drinks, both of which will be installed at all Ontario Mac's retail locations. "We are thrilled to be working with a company of Mac's caliber. They understand the importance of having a 'competitive edge' and that by providing a level of retail consistency within all stores, they can achieve their brand objectives, while reducing overall costs2 states Jeremy Kramer, Principal and Creative Director of KDA. The Mac's Convenience Stores chain has been a part of Alimentation Couche-Tard Inc. since Couche-Tard's acquisition of Silcorp Ltd. in 1999. Alimentation Couche-Tard Inc. is the leader in the Canadian convenience store industry and the eighth largest convenience retailer in North America. Following its most recent acquisition, the Dairy Mart Convenience Stores, Inc. chain, the company now operates a network of 2,245 convenience stores, 907 of which include gasoline dispensing, located in three large geographic markets in Eastern, Central and Western Canada and the Midwestern United States. Couche-Tard currently employs a work force of 17,200 at its head office and throughout its c-store network.
About Kramer Design Associates Founded in 1967, Kramer Design Associates specializes in developing and implementing powerful brand identities, uniquely themed environments and effective interior and exterior signage and wayfinding programs and for high-profile commercial, corporate, hospitality and entertainment clients throughout North America and the Pacific Rim. Led by Jeremy J. Kramer, Principal and Creative Director, KDA's team of graphic, industrial, architectural, interior and new media designers, creates powerful and intelligent design solutions that are solidly grounded on the clients' business objectives, backed by research, and validated by success. KDA's work has received worldwide attention through awards, international publications, media coverage and exhibitions. For more information please visit http://www.kramer-design.com or contact: Janet Young
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