As a strategic step to enhance the movie-going experience inside the public spaces of Cineplex Odeon’s nation-wide movie complexes, KDA designed a fully-coordinated, indoor digital media network of LCD displays for the presentation of a continuous ‘visual-show’ for mass market communications including movie clips, product announcements, concession stand promotions, and revenue-generating advertising.
Combined with synchronized RGB, LED colour changers, the network features synchronized LCD arrays of 4, 6, 9, and 16 displays that utilize scheduled content loops to present large-scale images that sweep across several displays creating a dramatic public show with vibrant visual effects.
The network is centrally controlled with weekly changing content and can be customized for individual markets.
