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NATIONAL POST,
IN BRIEF New signs are adding an aerodynamic look to Canadian Ford and Lincoln dealerships. The signs consist of a Ford logo one of the best-known corporate logos in the world atop a sleek futuristic pylon. The signs designed by Kramer Design Associates of Toronto, have proven to be popular with Ford's nearly 600 Canadian dealerships, and all of them have signed up for the new look. ÏNotably, this marks the first time in the automobile maker's history that it is utilizing identical branding on its cars and signs, Kramer Design says. The basic sign is the same at all dealerships. However, the signs at Lincoln dealers will have an added black band around the pylon bearing the Lincoln name and logo. The modular panel system's flexibility can accommodate changes to Ford's brand presentation or message. Jeremy Kramer, vice-president and creative director of Kramer Design, says the new signs have caught Ford's attention beyond Canadian borders. ÏIn fact, once the Canadian installation is complete, it will be adapted for the United States and abroad. The signs are internally lit for night-time visibility, and feature electronic message boards that can advertise special promotions, new car arrivals or events. The free-standing directional signs identify driveway, entrance, customer service, parking or showroom. In order to provide maximum visibility, the needs of individual dealerships have been met with flexible options in size, height and site placement. The signs have been engineered to conform to safety standards and wind-load requirements. Markham, Ont.-based Steel Art Signs handled the manufacturing and installation of the signs. For more information please visit http://www.kramer-design.com or contact: Janet Young
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