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News Bulletin
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Kramer Design Associates
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to Develop New Branding and Signage
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for Blue Mountain Resort
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| Toronto, Ontario – August, 2001 – Blue Mountain Resorts Limited has retained the office of Kramer Design Associates Ltd. (KDA) to develop an exclusive brand repositioning and signage program for their popular Collingwood resort, currently undergoing phased expansion developments. The first phase, Village at Blue Mountain, opens in December 2001, and features the luxurious 180 unit Grand Georgian, a full-service Red Devil Ski Shop, a Starbucks, and two new restaurants. | |
| "This major expansion and re-development provides an ideal opportunity to introduce an exciting new brand image that will pay tribute to Blue Mountain Resort's past heritage, while heralding its future progress. The facility wide enhancements will help to strategically position Blue Mountain as a leader in 4-season resort destinations." states Jeremy Kramer, Principal and Creative Director of KDA. | |
| Experts in creating award-winning design strategies for resort and entertainment facilities, KDA will be responsible for creating an updated brand identity for Blue Mountain Resort, including differentiated sub-brands for its amenities, and a comprehensively themed signage and wayfinding program for its resort and ground destinations. | |
| Just 90-minutes north of Toronto, Blue Mountain Resort was established in 1941, as a family ski destination that has since evolved into Ontario's largest four-season mountain resort. With multi-use recreational and conference facilities, it attracts hundreds of thousands of guests year round. Facilities currently include 34 ski / snowboarding trails, 4 terrain parks, a Snow Tubing Park, various meeting rooms, restaurants, lounges, shops, entertainment venues, indoor / outdoor multi-recreational facilities, the award-winning Monterra Golf Course and the Blue Mountain Inn. | |
| About Kramer Design Associates | |
| Founded in 1967, Kramer Design Associates specializes in developing and implementing powerful brand identities, effective interior and exterior signage and wayfinding programs and uniquely themed environments for high-profile resort, entertainment, casino and corporate clients throughout North America and the Pacific Rim. | |
| Led by Jeremy J. Kramer, Principal and Creative Director, KDA's team of graphic, industrial, architectural and new media designers, creates powerful and intelligent design solutions that are solidly grounded on the clients' business objectives, backed by research, and validated by success. | |
| To date, KDA has successfully completed more than 40 entertainment and hospitality projects. Many of these were complex development exercises incorporating difficult site constraints, multi-use functionality challenges, and heritage and environment preservation requirements. | |
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For more information please visit www.kramer-design.com or contact: |
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| Antonia Castro | |
| The Marketing Group, Kramer Design Associates | |
| T: (416) 921-1078 x 31 | |
| E.mail: info@kramer-design.com | |